In a generation that has unlimited access to information, entertainment, and quick dopamine fixes, everything is possible. Still, mental health is the worst it has ever been. With easy ways to get satisfaction on the short term, achieving real goals gets harder and harder. As the first generation to grow up in this hyper-stimulated environment, we need to figure out how to use it to our advantage, and blaze the trails for the next to come. And with that in mind, we all start our personal quest, on
HOW TO BE HAPPY.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™