CHROME CAPSULE

JUNE 24th 2022

The CHROME CAPSULE is HTBH's first official capsule collection as a brand. The previous 2 capsules have been released via Lucas Hooijer's personal Instagram, and via F&F. This collection has brought HTBH in to an official brand, with it's own Instagram, YouTube, and website.

Besides the official channels, this collection has been designed from the ground up. All the sizing, materials, tags, packaging, and other details were created from the ground up. No blanks used, no cheap materials, and no corners cut.

The reveal of the official HTBH brand was announced on both Lucas Hooijer's, and River de Held's personal Instagram, with a shared post. Simultaneously, the first post was published on the @htbh.nl Instagram. 

From there on the roll-out was kicked off. The content that lead up to the release was in the form BTC pictures, promo video trailers, and poster bombing videos.

To top it off, the DOPAMINE CONTROL video was released. A 2:13 short movie, that takes you through the life of our generation. As we find ourselves at the tipping point of maturity, we often have the most to figure out. This can lead to many states of mind, good and bad. For both its not uncommon to be dragging through the day, just to reach the night. As the nightlife often seems like a great escape, in the morning it leaves us exactly where we left off.

The full video is shot and edited by Noel “OG NOEL” Kemman, as the name states, OG member of the HTBH crew. Jarino Tummers joined in on the HTBH crew as video and production assistant. Photography for this capsule is shot completely by Titus Mellema, OG HTBH crewmember. Senne Beumer took the main roll in most of the promotion, making this his debut as actor, model, and HTBH crewmember. Emily van Ingen also modeled for the size chart shoot, of course OG crewmember. Credit where it's due.

The CHROME CAPSULE consist of;

- Night "CHROME" Tee

- Day "CHROME" Tee

- CHROME Keychain